It’s easy to get caught up in the private world of web design, spending too much time playing with the latest CSS tricks, or flipping through the coolest design showcases. You start forgetting that your work isn’t all about being on the cutting edge and snagging a web design award or two. The reality is that the latest and greatest design trends are irrelevant, and sometimes even alienating, to the majority of audiences. Unfortunately, that kind of work is often only appropriate for an audience of other designers, and those projects are rare.

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